What happens when the right people are in the room

Event partnerships

Malaysia Culinary World Cup: a Guinness World Record

The challenge: the organisers wanted exhibitors and partners to join an ambitious culinary competition, and to give it national visibility.

What we did: as ambassador and lead marketing strategist, Marcus assembled a team within a week, shaped the opportunity for food and beverage businesses and related partners, and led the marketing.

The result: the positioning and marketing strategy successfully brought in 60% of all participating exhibitors, and the event set the Guinness World Record for the world's largest cooking competition, covered by The Star and other national media.

Role

Ambassador & lead marketing strategist

Duration

6 months

Partner growth

Zhulian: activating a nationwide distributor network

The challenge: a leading Malaysian direct-selling company wanted its distributors to sell more effectively through social media.

What we did: a three-month programme across the country, teaching distributors practical social media marketing they could apply to their own business the same week.

The result: 300 distributors trained nationwide.

Format

3-month nationwide programme

Audience

300 distributors

Dealer & sales force growth

Automotive and telco partner programmes

Subaru, Lotus and partner brands: two-day hands-on programmes for car sales teams on personal branding, Facebook and TikTok marketing, delivered as training provider with specialist co-trainers and HRDC-claimable.

U Mobile business partners: a multi-phase Digital Growth Series for U Mobile's dealer network nationwide, moving from content foundations to performance review, paid ads and AI-assisted lead management.

Lazada: digital marketing training for 200 key account managers.

SME founders

300+ SME founders across 30+ industries

Since 2015, founders and owners from PR consultancies, dental and aesthetic clinics, renovation firms, law and accounting practices, restaurants, property agencies, insurance, logistics, hospitality and more have joined our programmes to grow their visibility and their business.

Years in the room with these owners have taught us what helps them show up, engage and act, and that understanding shapes every programme we design.

Community building

From zero to Southeast Asia's first 100-member business chapter

As founding president, Marcus brought together 300+ SME owners for a launch that created BNI's first Diamond chapter in Southeast Asia, with more than 100 members, featured in the New Straits Times and The Star. In its first year, members generated close to RM20 million in referral business.

The same lesson guides every programme today: bring business owners together around real value, and give them a reason to stay.

Government

Sarawak MINTRED: export marketing for local businesses

Marketing workshops for Sarawak entrepreneurs under the Ministry of International Trade, Industry and Investment, helping local businesses prepare to sell into international markets.